My media product ‘Kidnapped’ uses and develops the different forms and conventions of real media products by showing a flow of continuity throughout the scene including the dialogue that we used. In our two minute opening sequence we felt that we would stick with the classic conventions of a thriller film by using a mixture of close ups, angle variations (see fig 1), music to create tension and suspense and a clear protagonist and antagonist. I felt that our scene developed a number of conventions whilst being in the bathroom with a number of angle changes being the camera man I played a big part in this we also decided that with the use of close ups and fast paced shots we would build tension for part of the sequence where the antagonist gets murdered. I believe that the conventions used in the film give a clear indication that the film is a thriller as there is stereotypical a battle against time for the protagonist to find his daughter, use of weapons, violence and a clear antagonist and protagonist. The basic conventions and plot that we based our sequence on were from the film ‘Taken’ starring Liam Nieson and directed by Pierre Morel, we took the basic plot from this no1 US hit of a combat skilled retiree man searching for his kidnapped daughter, another production we plucked ideas from was the us series ‘Dollhouse’, we used ideas from this to pick out scene location.
(Figure 1)

2. How does your media product represent particular social groups?
My media product kidnapped mainly represented the media social classes gender and class. The male gender is represented has being powerful, dominant and violent in our media product, we used strong forceful dialogue to portray Michaels (played by Michael Brewe) dominance and power within the scene, the gun that we used in the scene also aided in showing that men are violent (see fig 2). We also used a variety of shots with the camera to show that Michael (Michael Brewe) was dominant and in control during the scene .We decided to represent Daniel (played by Daniel Lawrence) as an upper class character; we used smart and expensive clothing and a flashy mobile phone to represent this as well as making the character act as a cocky and arrogant person within the scene. We represented the two characters in the scene as every day people so that our target audience could easily relate to them while watching.
(Figure 2)

3. What kind of media institution might distribute your media product and why?
The kind of media institution that would distribute and produce our product could be a major Hollywood production studio such as 20th century fox as for example they produced the US no1 hit ‘Taken’ which was a production that we heavily based our piece upon, our product could potentially with a larger budget becomes as successful as a media production such as ‘Taken’ as it promises thrills and action and has a Hollywood production look with props such as guns and cars involved in it. ‘Kidnapped’ would be potentially released in cinemas as it has an intriguing and exciting storyline which would attract its very large target audience which could become worldwide. Our product does offer franchise and merchandising opportunities as it applies to a large audience, it would be able to sell a number of products such as posters, character models(heavily reliant on the main character), replica props and even video games for the younger generation of our audience.
4. Who would be the audience for your media product?
The audience for our media product would be for a wide range of people over the age of 15 due to our media product showing scenes of violence and possibly strong language throughout, classification rules from BBFC(British board of film classification) show that 15 plus would be the suitable classification for our product. The target audience would be very large for our product it would include middle aged viewers as well as a number of younger viewers, our production would be naturally more suited to male viewers as it would be categorised as a action thriller cross genre and a crime film sub genre which would be more attractive to a male than a romance film for example.
5. How did you attract / address your audience?
The fact that our media product being a cross genre, action thriller attracts our target audience itself as well as the use of guns and cars and the plot of our product and the main character being a young male as I think this is what our target audience is interested in. I think that the part were Michael is interrogating Daniel where there is a lot of close ups such as the extreme close up on Michaels eye (see fig 3) and quick changes of camera angles will be attractive to our audience as well as the dialogue, music and shots we used to create a lot of tension throughout the scene for the audience which is what our target audience would expect when they go to see an action thriller, we felt that by building a lot of tension in the sequence it would lock the audience into the storyline. With the audience being able to see Michael getting revenge they can be immediately engaged into the film and will leave them asking questions such as, why he is looking for his daughter? , what the character Daniel (Daniel Lawrence) has to do with this? Why does Michael (Michael Brewe) murder Daniel (Daniel Lawrence), I think that the scene creates a lot of suspense and tension for the rest of the film which will make our target audience immediately engaged at the start and for the remainder of the film.
(Figure 3)

6. What have you learnt about technologies from the process of constructing the product?
In the process of constructing this production I have learnt a number of things about film production. As the camera man for the production I was able to use the PD170 camera which I also used during filming the preliminary task, I found that camera was is easier to manoeuvre whilst on the tripod and is able to get into a number of angles such as high and low angles(see figure 4) but becomes difficult to work in confined spaces when using the tripod, when filming I was also required to hold the shotgun so that any ambient sound, diegetic sounds and dialogue in the scene was heard clearly. As the camera man there was a number of things that I had to take into consideration when shooting such as the lighting and the white balance in our location, as we filmed in quite a bright and well lit area there were not many shots that were to bright or dark and the ones that came out a little bright were colour corrected by the editor after the shoot to give the production a film look effect (see fig 4). Another thing I came across in the shoot was to correctly frame the shot with characters being in the right position so they were in frame for the shot for example when Michael (Michael Brewe) appears behind Daniel (Daniel Lawrence) holding the gun to his head and also shooting the extreme close up making sure to only get the eye in the shot. Being the camera man I also learnt that it is important to work well with your director and to keep communicating during the shoot so that you can give ideas and correct each others mistakes whilst shooting the production
(Figure 4)

7. Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product?
Looking back at my preliminary task I think I have learnt that it is always important to plan before shooting, I have also learnt how to handle the camera better and found how to use the tripod and shotgun to my advantage; I have also learnt how the 180 degree rule works and how not to break it. I have also learnt how to film with continuity to make the scene become fluent and realistic. I also learnt that it is important to take lighting, white balance and ambient sound in to consideration when choosing a location and that it is important to frame the image correctly so you get everything in the shot that you want. Before we shot our production we decided to put some careful planning into our production, we started by brainstorming our original ideas coming out with the idea for ‘kidnapped’, we then watched a few thriller movies each making notes on them taking in some of the main codes and conventions of a thriller movie we also made a questionnaire and got people inside of our target audience to answer the questions so we had a clearer understanding of what they liked in a thriller Movie. Once we had done this we made a script and synopsis for our production so that everyone was clear on the storyline and the opening sequel itself along with a storyboard location, cast and score notes and an extremely important shot list we were able to shoot our 2 minute opening sequence smoothly without any major setbacks.
Unfortuntely the upload tool from blogspot did not allow the full quality of these pictures to upload onto the blog.
JACK BURTON













